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Marketing Manager

24 days ago
Monthly Salary ($)
Language

Job Description

– Report directly to the Head of Marketing and the dotted line with the Head of New Vertical.
– Develop strategic communications planning for promotion and dissemination of corporate and consumer marketing content.
– Develop corporate promotions and communications liaising with the marketing team, other sub-departments in New Verticals which include D-Mart, Shops, Pandasend and Pick Up.
– Be responsible for marketing budget planning and monitoring the execution to yield the most efficient results for the respective Verticals mentioned above.
– Be able to utilize the best calendar booking for shout-out communications including push notifications and social media posts for all respective Verticals.
– Integration of all digital initiatives across all brand campaigns.
– Coordinate with Regional Creative Team to plan and develop content ideas, copy, visual creatives for all online marketing channels, for example, SEM, SEO, display advertising, mobile app, and CRM.
– Engage with country teams to localize the digital marketing strategy.
– Deploy digital marketing campaigns and own its implementation from ideation to execution.
– Be able to input creative product ideas and value-added services to cater to specifically targeted customers.
– To be involved within the company’s overall Marketing & Communications department including managing crisis communications, internal and external communications.
– Ensure digital marketing activities are in accordance with the brand positioning strategy.
– Continuously evaluate and develop the position of the brand.
– Coordinate with Global Team to enhance brand awareness within the digital and social networking space as well as driving traffic and acquiring customers through all online marketing channels.
– Carry out analysis and evaluate end-to-end customer experience across multiple channels and customer touchpoints.
– Highly focused on BTL strategies, in charge of planning, executing, tracking, and optimizing Offline campaigns.
– In charge of Flyering, Offline Activations – including events and roadshows – Trade Marketing and Rider branding.
– Handle end-to-end projects efficiently and timely, based on the budget given.

Job Requirement

– 6-7 years of work experience in marketing.
– At least 3 years of experience within digital brand/marketing management.
– At least 3 years of creative agency experience.
– Good proficiency in written and spoken English.
– In-depth knowledge of various online marketing channels.
– Savvy in digital marketing and numbers & figures.
– Up to date on the latest trends and technologies in digital marketing.
– Innovative and constantly thinks outside the box with excellent analytical abilities.
– Outstanding communication, interpersonal and presentation skills.
– Juggles deadlines, advertising agencies, media, and internal stakeholders with ease.
– Able to create value-added services.
– Able to demonstrate a high level of drive and initiative to lead & drive the team moving forward.
– Able to write amazing creative briefs.

Foodpanda (stylized in lowercase as foodpanda) is an online food and grocery delivery platform brand owned by Delivery Hero, which is headquartered in Berlin, Germany and operates with 20 brands in about 50 countries across four continents.

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