Job Description
– Strategic Planning: Develop annual marketing strategy and brand plans with a focus on NPDs (New Product Development), activities, pricing, distribution, and communication. Ensure all implementations are guided by clearly defined KPIs.
– Sales Growth & Market Penetration: Drive initiatives that boost sales, grow market share, and increase consumer penetration.
– Category Dynamics: Leverage a deep understanding of category trends and business resources to identify long-term and short-term growth opportunities.
– Consumer Insight Integration: Translate consumer insights into innovative and actionable product solutions.
– End-to-End NPD Involvement: Participate in the full lifecycle of new product development from concept to execution.
– Cross-Functional Collaboration: Work closely with internal stakeholders to align marketing support with overarching brand strategies.
– Agency Management: Oversee external agencies in the execution of marketing campaigns, ensuring strong ROI based on business objectives.
– Brand P&L Management: Analyze and interpret brand profitability and performance, providing clear action point recommendations.
– Special Assignments: Execute additional marketing-related assignments as needed.
Job Requirement
– Minimum 7 years of experience in brand management with strong exposure to core marketing functions.
– Proven expertise in consumer insights, new product development, and project management.
– Strong commercial acumen with understanding of brand profitability and business strategy.
– Solid grasp of digital marketing, CRM, and marketing analytics.
– Proficient in MS Office and Nielsen data tools.
– Bachelors degree in Marketing, Business Administration, or a related field.
Priority
– Knowledge of digital marketing is a strong advantage.
– Experience handling similar products
– Working experience in a big international company.