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Digital Marketing, Communications, Field Marketing Manager @ Branch of Panasonic Asia Pacific Pte. Ltd.

2 days ago
Monthly Salary ($)
Language

Position Details

Position Summary:

The Digital Marketing, Communication C Field Marketing Manager is responsible for developing and executing integrated marketing strategies across digital platforms, corporate communications, and field marketing activities. This role aims to drive brand awareness, generate leads, strengthen customer engagement, and support sales growth.

Position Category:

Marketing (Digital/Event/Field), Branding

Position Level:

Manager

Industry:

Business-related (B2B) Services, Retail

Working Conditions

Working Time:

Monday to Friday: 8:00 – 17:00 (1 hour break)

Saturday (1st and 4th week): 8:00 – 17:00 (1 hour break)

Working Days:

Monday to Friday, and 1st and 4th Saturday

Job Requirements

Job Description:

1.  Content Creation:

Develop and create compelling and relevant content for social media, marketing collateral, including presentations, product descriptions, and website content.

2.  Advertising and Promotion:
Coordinate advertising campaigns across various online channels, such as print, digital, and social media. Monitor and analyse the effectiveness of advertising and promotional activities.

3. PR and Media Relations:
Cultivate and maintain a good relationship with local media agencies, tv media, journalists, and key influencers. Coordinate press releases, media interviews, and manage any crisis communication.

4. Brand Management:
Ensure consistency and adherence to brand guidelines across all marketing communications materials. Work closely with the regional communication and local agency team to create visually appealing and impactful assets.

5. Market Research and Analysis:
Monitor market trends, competitor activities, and customer preferences and inform management. Conduct regular analysis to identify opportunities and make strategic recommendations for future marketing campaigns.

6. Budget Management:
Assist in managing the marketing communications budget, including tracking expenses and ensuring cost-effectiveness in all marketing activities.

7. Field Marketing:
To collaborate with distributors, retailers, and promoters, blending trade strategy with field execution

8. Promotor Management:
Recruitment, allocation, and training, sale target/sales speed, sales analyses, prepare promotor cost (salary, incentives).

9. Store Management (MMs and Dealers): in store execution, display strategy, POSM and complaint checks.

Required Skills:

• Bachelor’s degree in marketing, Business Administration, Communications, or related field.

• 5+ years of experience in digital marketing, communications, or field marketing.
• Proven experience managing integrated marketing campaigns.
• Strong knowledge of digital marketing tools and platforms.
• Excellent communication and presentation skills.
• Strong leadership and project management abilities.

Language Requirements:

Advanced English

Benefits

Benefits & Allowances:

Follow Cambodia labour law

Additional Notes

Note:

2 times interview

Job ID: BRA-260615-01

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