មន្ទីរពេទ្យអរឃីដ – កោះពេជ្រ (Orchid Koh Pich Hospital) is looking for Chief Commercial Officer.
Key Responsibilities:
1. Sales Strategy and Execution:
– Develop and implement comprehensive sales strategies to drive patient admissions and
revenue growth – focus on the whole patient journey and sales funnel.
– Build and maintain strong relationships with key corporate and government partners
– Improve sales operation and Lead the sales team in effectively communicating the
hospital’s value proposition and service offerings to potential patients and their families.
– Track sales performance, set sales targets, and implement performance metrics to evaluate
team and individual performance.
– Ensure timely tactical adjustment in view of topline results
2. Marketing and Brand Management:
– Develop and execute strategic marketing plans to enhance the hospital's brand visibility and reputation. This includes 360 marketing: online, offline, etc.
– Keep up to date with market trends and competitor’s activities.
– Identify target market segments, create customer profiles, and develop strategies to attract new patients as well as to retain and extend customer lifetime value
– Drive digital marketing campaigns, including SEO, SEM, social media lead conversion, online
advertising, and website improvement.
– Ensure updated marketing collaterals are in place. This includes but not limited to brochures, flyers, and online content, to effectively communicate the hospital's unique selling points.
– Collaborate with external agencies, PR firms, and media partners to optimize marketing efforts and maximize brand exposure.
3. Product and Promotion:
– Always review and ensure clear product and right pricing offering
– Strategic planning and overseeing promotion campaigns (but not losing sight of margin)
4. Partnership Development:
– Identify and forge strategic partnerships with relevant healthcare providers, insurance
companies, and corporate organizations.
– Develop referral programs and incentives to encourage healthcare professionals to refer
patients to our maternity hospital.
– Establish strong relationships with insurance providers and negotiate favorable agreements
to expand insurance coverage for our services.
– Collaborate with the business development team to explore strategic MOU opportunities
5. Team Leadership and Development:
– Lead, mentor, and motivate the sales and marketing teams to achieve targets and
objectives.
– Set performance goals, conduct regular performance evaluations, and provide constructive
feedback.
– Foster a collaborative and results-oriented culture that promotes teamwork, innovation, and
continuous learning.
– Provide training and professional development opportunities to enhance the capabilities of
the sales and marketing teams.
Qualifications
– Bachelor’s degree in business, marketing, or a related field (Master’s degree preferred).
– Proven experience as a Chief Commercial Officer, VP of Sales and Marketing, or in a
similar leadership role (within the healthcare industry is a plus).
– Strong track record of driving revenue growth and achieving sales targets in a healthcare
setting.
– In-depth knowledge of sales and marketing strategies, particularly in the healthcare sector.
– Familiarity with the maternity healthcare market and an understanding of patient needs and
preferences.
– Excellent communication, negotiation, and presentation skills.
– Strong leadership qualities with the ability to inspire and motivate teams.
– Analytical mindset with the ability to leverage data and market insights for strategic
decision-making.
– Quantitative and creative problem solver
– Proficiency in digital marketing strategies and tools.
– Fluent in English; and Native Khmer
– If you are a results-driven leader with a passion for sales and marketing within the
healthcare industry, and are eager to make a meaningful impact in the lives of expectant
mothers and their families, we encourage you to apply for the Chief Commercial Officer role
at our leading maternity hospital in Cambodia.
Skills and Experience:
– Have knowledge of a wide range of marketing techniques and concepts,
– Experience in developing promotional campaigns and materials using technology, software
packages, social media and mass media (website development, SMS campaigns, TV and
Radio),
– Be well presented with a professional manner,
– Work well in a team and with a wide range of people,
– Effective communicator, fluent in Khmer written/spoken, good command of English
– Sound computer skills including MS Office suite of programs
– Highly analytical and strategic with excellent foresight and problem-solving skills
– Ability to work at both a strategic and detailed level – hands on when needed.
Attitude / Motivation:
– Desire to apply good management/technical skills to achieve business KPIs,
– Ability to lead and demonstrate excellent leadership to the team,
– Results oriented and innovative,
– Strong, determined, self-motivated and with strong ethical values,
– Adaptable and flexible; take initiative – take on the can-do attitude,
– Able to work in a pressured environment,
– Committed to reproductive health in development and an individual’s right to control their
own fertility.