The position will be responsible for planning marketing campaigns, managing promotional activities, supporting franchise recruitment, maintaining a positive brand reputation, and leading the branding team to achieve company goals.

Marketing (Digital/Event/Field), Branding

Saturday half day

• Develop and implement comprehensive brand strategies aligned with the company’s business objectives.

• Ensure brand consistency across all marketing channels, communications, and customer touchpoints.

• Monitor brand performance and recommend improvements to strengthen market positioning.

2. Market Research & Consumer Insights

• Conduct market research to identify industry trends, customer preferences, and competitive activities.

• Analyze consumer behavior and market data to support strategic decision-making.

• Provide actionable insights to enhance brand awareness and customer engagement.

3. Brand Communication & Promotion

• Plan and execute integrated marketing and promotional campaigns.

• Manage digital marketing, social media, public relations, and offline promotional activities.

• Collaborate with internal and external stakeholders to maximize brand exposure and effectiveness.

4. Brand Asset Management

• Manage and safeguard the company’s brand identity, guidelines, and marketing materials.

• Ensure all brand-related content and communications adhere to established brand standards.

• Maintain consistency in visual identity and messaging across all platforms.

5. Budget & Resource Management

• Develop and manage marketing budgets effectively.

• Allocate resources strategically to maximize campaign performance and return on investment.

• Monitor expenses and ensure cost-effective execution of branding initiatives.

6. Franchise Recruitment & Development Support

• Support franchise recruitment and expansion activities through branding and marketing initiatives.

• Develop promotional materials and campaigns to attract potential franchise partners.

• Collaborate with business development teams to strengthen franchise growth.

• Minimum 3–5 years of experience in Brand Management, Marketing, or related functions.
• Strong understanding of branding, marketing strategy, consumer behavior, and market research.
• Proven leadership experience with the ability to independently manage projects and lead teams.
• Excellent planning, organizational, communication, and presentation skills.
• Strong sense of responsibility and accountability.
• Experience in the F&B, retail, franchise, or consumer goods industry is highly preferred.

• 13th-month salary.
• 12 days of annual leave per year.
• Business travel allowance.
• Social security (NSSF).