Job Description
– Develop and implement comprehensive brand strategies that align with business objectives.
– Conduct market research to identify trends, competitor positioning, and customer insights.
Marketing Campaign Management:
– Plan, execute, and manage marketing campaigns across various channels including digital, print, and social media. – Collaborate with internal teams and external agencies to create compelling marketing materials and content.
Brand Positioning and Messaging:
– Define and maintain the brands’ voice, tone, and messaging.
– Ensure brand image and identity consistency in all marketing efforts and communications.
– Monitor market trends, consumer behavior, and competitor activities.
– Analyze campaign performance and customer feedback to derive actionable insights.
Product Development and Launch:
– Collaborate with product development teams to ensure new products align with brand strategy.
– Plan and execute product launch strategies to maximize market impact.
– Ensure cost-effective allocation of resources and track return on investment (ROI).
Stakeholder Collaboration:
– Work closely with the sales team to ensure cohesive brand representation.
– Build and maintain relationships with external partners, vendors, and influencers.
– Establish performance metrics and KPIs to measure brand health and campaign success.
– Prepare and present regular reports on brand performance to senior management.
Job Requirements
– Bachelor’s degree in Marketing, business or economic
– At lease 5 years experience in a Marketing position. – Logical thinking and analytical skills
– Friendly and polite – Good at communicating and problems solving
– Works on time and is flexible
Priority
– Interested in the food ingredients industry
– Working experience in an international company and understanding accounting tasks with international transactions.